What is Google AdWords? Google explains in a nutshell:
- Advertise to people searching on Google and our advertising network
- Reach people actively looking for information about your products and services online
- Easily control costs - pay only when people click on your ad
See What is Google AdWords? for an introduction, along with the listing in this section below with links to official Google AdWords information.
Official Homepages for Google AdWords, Online Forums, Help Center / Support, and Blog
- Google AdWords
Main homepage for Google AdWords. [Google AdWords.] - Google AdWords Ad Traffic Quality Resource Center
Google's AdWords team “created this website to aggregate various resources on click fraud.” Several sections: Overview section provides the basics about click fraud - what are click fraud and invalid clicks, where click fraud originates, how Google protects advertisers against click fraud, how advertisers can protect themselves against click fraud via Google Analytics, auto-tagging and more. The Technical Talk section contains links to articles and blogs on click fraud and related. The Help Center has FAQs, multimedia demos, links to Google's official policies on invalid clicks and how to identify invalid clicks, and more. [Via Google AdWords Help Center.] - Google AdWords Help Center
Main index page for Google's official AdWords help, FAQs, and information. [Website section: Google AdWords Help Center.] - Google AdWords Learning Center
[Part of Google AdWords.] - Inside Google AdWords
Official blog for Google AdWords. Learn the latest info here, along with tips, insight, news, tools for AdWords, and more. [Blog by Google AdWords.]
Google AdWords Official Help, Support
- Google AdWords Help Center
Main index page for Google's official AdWords help, FAQs, and information. [Website section: Google AdWords Help Center.] - Google AdWords Glossary
Brief explanations, definitions of terminology used with AdWords and some common terms with online advertising in general. Currently over 50 terms listed here. [Website section: Google AdWords Help Center.] - Google AdWords Landing Page and Site Quality Guidelines
Plenty of helpful tips and information here about your all-important landing page and overall site quality. Topics include: Provide relevant and substantial content; Treat a user's personal information responsibly; Develop an easily navigable site. See also Google Webmaster Guidelines for detailed recommendations regarding developing your site. See also Marketing Copy, Content for Online Marketing: Tutorials, Articles on Writing, Editing for Marketing for helpful tips and tutorials on creating and optimizing landing pages, here at WebsiteTips.com.[Google AdWords.]
- Estimating Invalid Clicks
Features added to AdWords July 2006 to provide metrics for metrics of “invalid clicks” and “invalid clicks rate.” Information and links here about its use. [Article/tutorial dated 07/25/2006, by Sarah, Inside AdWords crew, for Inside AdWords (Official Google AdWords blog).] - How is the Formula for Top Ad Placement Changing?
FAQ that explains the upcoming (a few weeks from 08 August 2007) change to the top ad placement formula. [Via Google AdWords Help Center.] - Is a Quality Score calculated for my contextually-targeted ads?
Google's FAQ on how quality scroe is calculated for contextually-targeted ads. Covers: How Google determines Quality Scores for content; How Quality Score affects content network bids and performance; Improving your content Quality Score. Links to related FAQs and AdWords ads optimization. [Via Google AdWords Help Center.] - Upcoming Change to the Top Ad Placement Formula
Brief blog post about the upcoming change within a few weeks (from 08 August 2007) to the top ad placement formula. While quality score continues to be most important, while the change will use an ad's maximum CPC (cost per click) instead of actual CPC. [Article/tutorial dated 08/08/2007, by Judy, Inside AdWords crew, for Inside AdWords (Official Google AdWords blog).]
See also below, Straight from Google - Tips to Optimize AdWords for the official scoop from Google about optimizing AdWords.
Straight from Google - Tips to Optimize AdWords
In addition to the resources below, for more on optimizing AdWords, see Google AdWords
- AdWords Optimization Tips: Part 1 - Assessing Your Industry and Audience
Topics covered in Part 1: Know your industry, Know your audience. Includes using Google's Keyword Tool “to help understand how potential customers could be searching for your product or service” and Google Analytics to “gain a wealth of information and knowledge about your audience, from their geographic location to their referring links,” and more. [Article/tutorial dated 2/12/2007, by Feng, for Inside AdWords - Official Google AdWords Blog.] - AdWords Optimization Tips: Part 2 - Assessing Your Website and Goals
Topics covered in Part 2: Know YOur Website - site structure or sitemap, layout and design, ease of use. Know Your Goals - maximizing clicks, optimizing for ad performance, promoting brand awareness, maximizing ROI. [Article/tutorial dated 2/27/2007, by Feng, for Inside AdWords - Official Google AdWords Blog.] - AdWords Optimization Tips: Part 3 - Account Structure
Topics covered in Part 3: Deciding between campaigns and ad groups, Deciding how to organize campaigns and ad groups. Provides ideas for common groups, too, such as products and services, brand names, Websites, geographic location, seasonal products and services, themes or functions. [Article/tutorial dated 3/19/2007, by Feng, for Inside AdWords - Official Google AdWords Blog.] - AdWords Optimization Tips: Part 4 - Keyword Basics
Part 4 covers “how to use keywords to target your audience and how to stay competitive with others who are advertising in the same space. Specifically, she'll cover general keyword advice and formatting, core keywords, and keyword variations and modifiers.” [Article/tutorial dated 4/09/2007, by Feng, for Inside AdWords - Official Google AdWords Blog.] - AdWords Optimization Tips: Part 5 - Beyond Keyword Basics
Part 5 provides help to “refine and target the keywords in your AdWords account for even more effective performance.” Topics covered: Keyword Length, Negative Keywords, Deleting Keywords. [Article/tutorial dated 4/24/2007, by Feng, for Inside AdWords - Official Google AdWords Blog.] - AdWords Optimization Tips: Part 6 - Ad Text
Part 6 and the final tutorial in this series, provides suggestions on optimizing your ad text help achieve your campaign goals. Topics covered: Be descriptive; Use proper grammar, punctuation and capitalization; Let your account structure and keywords guide you; Filter out irrelevant or unqualified searches; Define a clear call to action; Test at least two versions of your ad text. [Article/tutorial dated 05/04/2007, by Feng, for Inside AdWords - Official Google AdWords Blog.] - If I'm opted into the content network, how do I prevent my ads from appearing on specific websites?
Google's explanation of how to go about this, including the use of the AdWords Site Exclusion Tool, What is the site exclusion feature?, and more. [Website section: Google AdWords Help Center.]
